UNIDAD 3 TECNICAS DE LECTURA : PREDICCION ,SCANNIG Y SKIMMING

Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves



Marketing is used to identify the customer, to keep the customer, and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last  centuries.citation needed The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable
The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.
 It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than


Observe la imagen y conteste las siguientes preguntas

•De acuerdo al título y la imagen, ¿cuál cree usted que es el tópico que está a punto de leer?

R/:   ESTA IMAGEN ME MUESTRA  AL GERENTE DE LA COMPAÑIA EN UNA SALA JUNTAS REUNIDO CON SUS SUBALTERNOS 

• 
  
  Cuál es la idea general del texto

R/  NOS HABLA SOBRE EL MARKENTING DENTRO DE UNA COMPAÑIA Y LAS ESTRATEGIAS QUE SE DEBEN TOMAR DENTRO DE LA ORGANIZACION PARA UN BUEN SERVICIO EN SUS PRODUCTOS CON UNA EFECTIVIDAD

• 
  
  Que palabras se repiten
  

  
  

  
  

  R/:  customer ,Marketing,satisfy
  

  The, of, companies, management, organizational

   

  • 
    
    Que palabras se parecen al español 

  1. 
     
     organizational

  2.     companies
  
  3.         process
  
  

  • Cuales son las palabras en negrita, el titulo, subtitulo o gráficos que te ayudan a entender el texto?

  R/ : Marketing is the process by which companies
  
  
  

  • De qué trata el texto? Lee el primer párrafo y el último o la ultimas ideas del último párrafo. 

  
  
  TRATA SOBRE EL MERCADEO EN LAS COMPAÑIA COMO ESTRATEGIAS DE VENTAS PARA LOGRAR UN OBJETIVO , PARA EL CONSUMO DE PRODUCTOS Y BRINDAR UN EXCELENTE SERVICIO
  
  
  R:/  EL MERCADEO ES EL PROCESO POR LA CUAL LA COMPAÑIA BUSCA EL INTERES EN PRODUCTOS Y SERVICIO
  
  

  Marketing is the process by which companies create customer interest in products or services.

  R:/ EN LA ORGANIZACION  DEBEN ANTICIPARSE AL CONSUMO Y SATISFACION CON UNA  EFECTIVIDAD
  
  R/: an organization should anticipate the needs and wants of consumers and satisfy these more effectively than