FINAL PROJET-Y 042

Final Project - Y042




Well, we have got to the end of the road. Hope you have learned and had fun during this short trip to the world of reading a text in English.



A. Categorías lexicales y uso del diccionario.


1. Identificación de palabras que no se conocen su significado: Uso del diccionario.. agrega las abreviaciones ( al menos 5 palabras)


A department store is a retail establishment which specializes in satisfying a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice multiple merchandise lines, at variable price points, in all product categories. Department stores usually sell products including apparel, furniture, home appliances, electronics, and additionally select other lines of products such as paint, hardware, toiletries, cosmetics, photographic equipment, jewellery, toys, and sporting goods. Certain department stores are further classified as discount department stores. Discount department stores commonly have central customer checkout areas, generally in the front area of the store. Department stores are usually part of a retail chain of many stores situated around a country or several countries.






1. jewellery


2. retail


3. durable goods


4. toys,


2. Tiempo verbales (selecciona 1 ejemplo para cada tiempo verbal presente en el texto


R:/ A department store is a retail establishment which specializes in satisfying a wide range of the


3. Idea principal del texto (en español)


R/: LAS TIENDAS POR LOS DEPARTAMENTOS VENDEN PRODUCTOS QUE INCLUYEN MUEBLES Y APLICACIONES PARA CASA Y ADEMAS PROGRAMAS DE PAINT. HARDWARE , COSMETICOS Y EQUIPO , JUGUETES , JOYAS Y ROPA DEPORTIVA


Department stores usually sell products including apparel, furniture, home appliances, electronics, and additionally select other lines of products such as paint, hardware, toiletries, cosmetics, photographic equipment, jewellery, toys, and sporting goods


4. Categorías lexicales: (2 ejemplos por categoria)


• Palabras de contenido:


1. retail


2. cosmetics,


3. photographic equipment


4. paint,


5. hardware


6. jewellery,


7. toys


• Palabras de Función:


1. Certain department stores are further classified as discount department stores. Discount department stores commonly have central customer checkout areas, generally in the front area of the store.


• Verbos:


1. are


2. is


• Adverbio:


1. Additionally


2. Usually


3. monly


• Adjetivo:


1. The


2. A department


• Artículo:


1. THE


• Preposiciones:


1. AT


2. BY


• Conjunción:


1. AND


2. THAT

•  Cognados verdaderos:

1.Department


2.Personal


• cognados Falsos:


NO HAY

• Sufijo:


1.Additionally


2.usually


• Prefijos:
NO HAY

ACTIVIDAD 1 MARKETING

The marketing is an anglicized term that has different definitions. According to Philip Kotler (considered by some the father of marketing) is "the social and administrative process by which groups and individuals meet their needs by creating and exchanging goods and services."

Articulo

Sustantivo

Verbo

Adjetivo

Advervio

Conjunciòn

UNIDAD 4 PATRONES DE ORGANIZACION DE UN PARRAFO

A. Seleccione un texto relacionado con su área de experticia.

• Lea el texto y extraiga las definiciones y los marcadores del discurso.

1. GENERAL MANAGER


A Manager may be responsible for one functional area, the General Manager is responsible for all areas. Most commonly, the term general manager refers to any executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement. This is often referred to as Profit & Loss (P&L) responsibility. This means that a general manager usually oversees most or all of the firm's marketing and sales functions as well as the day-to-day operations of the business. Frequently, the general manager is also responsible for leading or coordinating the strategic planning functions of the company.


In many cases, the general manager of a business is given a different formal title or titles. Most corporate managers holding the titles of Chief Executive Officer or President, for example, are the general managers of their respective businesses. More rarely, the Chief Financial Officer , Chief Operating Officer , or Chief Marketing Officer will act as the general manager of the business. Depending on the company, individuals with the title Managing Director, Regional Vice President, Country Manager, Product Manager, Branch Manager or Segment Manager may also have general management responsibilities.


In consumer products companies, general managers are often given the title Brand Manager or Category Manager. In professional services firms, the general manager may hold titles such as Managing Partner, Senior Partner, or Managing Director.


In non-profit enterprises, the general manager is often given the title Executive Director.


En la sección Artículos de Negocios, Gestión y Gerencia encontrará los mejores escritos ... Se trata de un nuevo concepto gerencial, destinado a mejorar

B. Seleccione otro texto relacionado con su área de experticia y extraiga las palabras claves, diga si son de instrucciones, o de secuencia u ordenamiento del tiempo.

• Marcadores de Tiempo






• Tipo de texto

1. DESCRIPTIVO

• Idea general del párrafo:


A Manager may be responsible for one functional area, the General Manager is responsible for all areas. Most commonly, the term general manager refers to any executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement. This is often referred to as Profit & Loss (P&L) responsibility. This means that a general manager usually oversees most or all of the firm's marketing and sales functions as well as the day-to-day operations of the business.

UNIDAD 3 TECNICAS DE LECTURA : PREDICCION ,SCANNIG Y SKIMMING

Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves



Marketing is used to identify the customer, to keep the customer, and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last  centuries.citation needed The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable
The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.
 It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than


Observe la imagen y conteste las siguientes preguntas

•De acuerdo al título y la imagen, ¿cuál cree usted que es el tópico que está a punto de leer?

R/:   ESTA IMAGEN ME MUESTRA  AL GERENTE DE LA COMPAÑIA EN UNA SALA JUNTAS REUNIDO CON SUS SUBALTERNOS 

• 
  
  Cuál es la idea general del texto

R/  NOS HABLA SOBRE EL MARKENTING DENTRO DE UNA COMPAÑIA Y LAS ESTRATEGIAS QUE SE DEBEN TOMAR DENTRO DE LA ORGANIZACION PARA UN BUEN SERVICIO EN SUS PRODUCTOS CON UNA EFECTIVIDAD

• 
  
  Que palabras se repiten
  

  
  

  
  

  R/:  customer ,Marketing,satisfy
  

  The, of, companies, management, organizational

   

  • 
    
    Que palabras se parecen al español 

  1. 
     
     organizational

  2.     companies
  
  3.         process
  
  

  • Cuales son las palabras en negrita, el titulo, subtitulo o gráficos que te ayudan a entender el texto?

  R/ : Marketing is the process by which companies
  
  
  

  • De qué trata el texto? Lee el primer párrafo y el último o la ultimas ideas del último párrafo. 

  
  

ESTRATEGIA EMPRESARIAL

YA QUE EXISTE MULTIPLES DEFINICIONES DE ESTRATEGIAS ME GUSTARIAS INVITARLO A VISITAR LA PAGINA http://www.degerencia.com/ YA QUE ES UNA DEFINICION MAS ORIENTADA HACIA EL MUNDO DE NEGOCIO

LA ESTRATEGIA CORPORATIVA ES DE GRAN IMPORTACIA PARA CUALQUIER EMPRESA SEA PEQUEÑA O GRANDE  , EN LAS GRANDES EMPRESAS  SUELEN SER LOS ALTOS NIVELES GERENCIALES  QUIENES SE OCUPAN DEL TEMA ESTRATEGICO , SIN EMBARGO A MEDIDA QUE UN INDIVIDUO ASCIENDE EN LA ESCALA , TIENEN QUE IR PENSANDO CADA DIA MAS EN FORMA ESTRATEGICA
EXISTEN MULTIPLES DEFINICIONES DE ESTRATEGIAS , MENCIONADAS EN PENSAMIENTOS  , IDEAS EXPERIENCIAS , OBJETIVOS , EXPECTATIVAS  QUE PROVEEN UNA GUIA GENERALN PARA TOMAR ACCIONES ESPECIFICAS .

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